Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Give Greater Allen County!



Major Milestones

Month 1

The Give Greater Allen County Team will:

  • Encourage nonprofits to sign up for Give Greater Allen County
  • Network with and recruit local community nonprofit leaders to expand and amplify Give Greater Allen County’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Give Greater Allen County and customize your profile
  • Assemble your Give Greater Allen County team and involve them in planning how your Give Greater Allen County campaign will complement your annual fundraising strategy
  • Attend a webinar (mandatory) to learn about Give Greater Allen County, how to promote your Give Greater Allen County campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Give Greater Allen County Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give Greater Allen County
  • Continue offering trainings to nonprofits participating in Give Greater Allen County, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in Give Greater Allen County to use, and for use on GiveGreaterAllen social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Give Greater Allen County? How will you use the funds raised during Give Greater Allen County? Why should donors give to you on Give Greater Allen County? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Give Greater Allen County and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give Greater Allen County on April 21st. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Give Greater Allen County Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Give Greater Allen County’s message to nonprofits, donors, and other general supporters
  • Continue promoting Give Greater Allen County to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Give Greater Allen County “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Give Greater Allen County Team will:

  • Heavily promote Give Greater Allen County to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Give Greater Allen County

You should:

  • Post on social media regularly about Give Greater Allen County, using the hashtag GiveGreaterAllen
  • Email your supporters with additional details about Give Greater Allen County. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Give Greater Allen County Team will:

  • Heavily promote Give Greater Allen County to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Give Greater Allen County, using the hashtag GiveGreaterAllen
  • Email your supporters with updates and how they can help your Give Greater Allen County campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate! Plan to join us at the post-giving day celebration just after giving hours close from 7-9p.

Beyond

The Give Greater Allen County Team will:

  • Share statistics from Give Greater Allen County, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Give Greater Allen County participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Give Greater Allen County by posting volunteer opportunities, fundraising, and hosting events!